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Job Title: Marketing Specialist
Job Type: Full-time
Location: Virginia Beach, Virginia; Salt Lake City, Utah; or St. George, Utah
All of us at Chartway stand united in our strong culture of listening and learning. We treat people with respect, integrity, and kindness, and are committed to continuously developing a diverse and inclusive workplace where team members are empowered to be their authentic selves. All backgrounds, viewpoints, and life experiences are welcome, knowing this commitment strengthens our credit union family and communities.
The Marketing Specialist is responsible for supporting the Marketing team with email marketing, online reputation management, social media and campaign reporting. This role helps plan, implement and report on marketing campaigns across multiple channels (email, social, website, online banking platform, etc), and focuses on optimizing campaigns to grow member engagement and improve campaign performance.
Responsible And Accountable For
Setting up email campaigns including audience/list uploading, triggered events workflows, testing for quality assurance, automated/scheduled deployment, monitoring, and data analysis
Gathering and analyzing website traffic, online behaviors, sources, funnels and conversion rates
Collaborating with the marketing and communications team to plan, create and maintain the monthly social content calendar
Monitoring online reputation and social media platforms and responding appropriately. Escalating conversations, as needed
Providing core organizational and project management services for the development of new marketing automation channels, like SMS and working on related digital marketing programs
Monitoring digital marketing trends, industry news, and competitors
Compiling presentations and reports
Processing marketing invoices on related projects and maintaining records of marketing spend within the marketing budget
Supporting marketing and corporate events, as needed
Remaining adaptable to support the needs our team and the credit union
Experience with email marketing platforms (Marketo, HubSpot, etc)
Strong analytical skills
Outstanding organizational skills, attention to detail and ability to multi-task effectively
Collaborative problem solver
Deadline driven team player with ability to prioritize
Exceptional communication skills both verbally and in writing
Solid computer skills, including MS Office, marketing software and applications
Ability to work independently with a high degree accuracy and attention to detail
Strong understanding of Google Analytics
Bilingual in Spanish preferred
Education And Experience
Experience: 3+ years of progressively more responsible job-related experience in email marketing
Experience with Marketo, a plus
Chartway offers a competitive salary and a comprehensive benefits package. Candidates must have a good credit history for consideration. Salary requirements must be included and resumes must be accompanied by a Chartway Employment Application for consideration.
Chartway Federal Credit Union is an EOE/M/F/Disability/Vet Employer.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Financial Services
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